RAMP provides a balanced overview of real estate essentials to help you RAMP up your business and become an all-star agent.
It’s perfect for brand-new agents who are brand new to the business and anyone else who is looking to refresh and refocus their approach!
Learn in 13 weeks how to improve your work habits and techniques by attending RAMP Live! training. Walk away a transformed agent!
RAMP Live! is 13 weeks of DOING, not just learning. In this action-packed live series of classes, you actually do something different and new every session. It’s like having your own private coach that will inspire, motivate, and hold you accountable to actually DO the activities that will transform your business!
Welcome, "Big Why," and Daily Success HabitsIn this session, participants will focus on finding their “big why.” What is the reason they get out of bed every day and go to work? This will become the motivational factor moving forward throughout their career. They will also be introduced to the Daily Success Habits Tracker to encourage them to actively lead generate and time block for money making activities. Participants will be held accountable by the Facilitator for timely and ongoing completion of regular homework assignments.
Business PlanningThe key to success in real estate and in business will be the creation and execution of a comprehensive business plan. It’s impossible to know where to go without knowing how to get there! The business plan and the accompanying sections will become the roadmap to the participants' business growth. At the heart of the business plan is the Strategic Plan. This is a big, broad, brushstroke of where they want to be in their business and their life over the next few months and years. This fluid plan offers them the chance to set goals while at the same time helping them to visualize the future they want and make it a reality.
As participants make new connections and strengthen old ones, their business will grow. To do this, participants will learn to keep in regular touch with their sphere of influence (SOI) and schedule dedicated time for prospecting every day. Consistent and focused prospecting habits will help them build their business more than anything else.
Top 50Participants will work with their Top 50 list to build an ongoing “touch” campaign that is all about consistent, meaningful communication. The people on this list are individuals whom you believe will send you at least one referral a year. In order to do this, you will need to have meaningful contact with every single person on that list every single month. You’ll also gain some insight and use an action planning sheet to begin to plan at least one client appreciation event this year, eventually building up to four or more amazing events every year for your clients.
When you adopt the right kind of mindset, you give yourself permission to grow. If you remain fixed or rigid with limiting beliefs, the opportunity for growth and change is difficult. Participants will lean into their unlimited potential and make the commitment to do things better. Learn to create experiences for your clients, both new and old, that surpass expectations, building solid relationships for life. Hold yourself accountable for your actions in order to maintain motivation and stay focused on your goals.
Learn to put your best foot forward as you show homes and deliver buyer presentations by role-playing and practicing until you can comfortably and confidently present to an actual client. It’s your job to work with clients to help them achieve their real estate goals, whether buying or selling. Handling transactions smoothly is something that comes only with lots of experience and practice.
As a real estate agent, you have a level of flexibility in your schedule that most people don’t. That can be a huge benefit to you, but if you don’t use your time wisely, it can also be your biggest liability. You must learn to sort your priorities and then carefully and intentionally plan your schedule to get your most essential tasks done. We’ll show you time blocking, giving you the structure and discipline you need in order to be in control of your time and ultimately, your business.
Real estate is just as much about people as it is about properties. Having great social skills is essential to your success as an agent. We’ll use the DISC profile to analyze your clients’ behavior and communication styles and adapt accordingly so they feel comfortable with you. Then we’ll use that knowledge as you deliver your listing presentation to adapt to the unique needs of the potential sellers.
When it comes to negotiation, attitude is everything. In this session, you’ll learn to understand the other party’s point of view, keep your emotions in check, and communicate respectfully to clients at all times. Once negotiations are over and your client is under contract, you must have a solid understanding of the financial side of a transaction. So, you’ll become familiar with the different ways to finance a home so you know how best to advise your client.
You know it’s important for you as an agent to create a personal brand for yourself that appeals to potential clients. To do that, you’ll figure out how to set yourself apart and then market yourself accordingly with a great website and your social media channels. Make it professional, authentic, and consistent in your approach, and you will attract new business and create a sense of loyalty among your clients.
In any sales profession, there will be client objections. To be able to overcome those objections with confidence and poise, you’ll learn and practice proven techniques and expert responses. You’ll also determine your value proposition as an agent and implement value-adds into your business model so that you can justify your fee to potential clients and overcome their objections.
Keeping in touch with clients is paramount to your continued success in real estate. We’ll use your CRM to ensure that they get touches from you regularly and that you stay at the front of their mind. Then, you’ll provide exceptional customer service to create raving fans for life. As you cultivate these old relationships, you’ll start to seek out new business through for sale by owners, expired listings, new construction, and local events.
As a self-employed individual, you are fully responsible for your own finances. In this lesson, you’ll be able to set a budget and create a system for your money by utilizing additional accounts or “buckets” to save for important expenses, including taxes. As you create healthy financial habits for yourself, you’ll continue with the daily success habits you have established for your business and press forward with your business plan.
Vice President of Leadership Development
Jeff joined John L. Scott Real Estate in 2010, bringing with him 20 years of experience as a sales associate, managing broker, franchise owner, and educator.
In his current role as Vice President of Leadership Development, Jeff is responsible for the growth and support of teams at John L. Scott, working closely with the office leadership team to develop recruitment and retention strategies. He also acts as an advisor and a critical “voice of the field,” helping determine the future priorities of the leadership team.
Jeff also leads the education and development team and is responsible for encouraging the adoption and effective use of John L. Scott tools, systems, and programs that drive productivity and profitability across the entire company’s footprint.
Contact email: jcohen@johnlscott.com